This project sought to modernise a museum’s heritage while honouring the courage, dedication, and perseverance of both pioneers and mana whenua.

The result is a visual identity that embodies New Zealand’s rich culture. The design thoughtfully represents the museum’s philosophy – clean and contemporary, yet deeply respectful. The final mark is a distinctive, memorable brand that remains highly functional across digital media, signage, and print.

By reflecting a professional and bicultural ethos, the new identity ensures the museum’s story remains as versatile and enduring as the history it protects.